Media Term Thursday #11
/Poster Art
Originated in France in the late 1800’s. Posters were a new, low cost method of advertising for theatrical productions and department store merchandise, and at the time attracted a lot of aspiring painters who needed to earn a living.
The huge popularity of posters meant great commercial success for the artists, widespread use across Europe and the US and before long they began to be exhibited in galleries.
The arrival of the movie theatre opened up the market for mass produced poster art.